Privacy Policy

Last Updated: September 16, 2025

This Privacy Policy explains how Tailormade Investment LLC dba US Geostandards, a Hot Springs, Arkansas-based provider of certified reference materials (CRMs) and powder ore samples for XRF and ICP analysis, collects, uses, and protects your personal information when you use our website (usgeostandards.com, the “Website”) or engage with our services. “Personal information” refers to any data that identifies or can be linked to you. This policy applies to all users, including customers, visitors, and those who create accounts (“Account”) to purchase CRMs or submit content. We may update this policy at any time, so please review it periodically.

1. Information We Collect and Why

We collect personal information to provide our products, improve our Website, and enhance your experience. Below are the types of data we collect and their purposes:

1.1 Website Browsing

When you visit our Website, we automatically collect:

• Browsing Data: Pages visited, time and duration of visits, search terms, items added to your cart, and your IP address (used to identify your city and organization, if applicable).

• Purpose: To analyze traffic patterns, improve Website functionality, troubleshoot issues, enhance security, and personalize your experience (e.g., remembering preferences for future visits).

• Example: We use aggregated data to see which CRMs (e.g., “Iron Ore Powder CRM”) are most viewed to optimize our offerings.

1.2 Account and Purchase Information

When you create an Account, place an order, or request services (e.g., newsletters), we collect:

• Data: Name, email address, billing/shipping address, payment information, job title, and purchase history.

• Purpose: To process orders, provide requested services (e.g., sending product data sheets), respond to inquiries, and send marketing communications (if you opt in).

• Example: Your address is required to ship a “Bauxite CRM Powder” order; your email is used to send order confirmations or newsletters about XRF standards.

1.3 Customer Engagement

We collect data during interactions, such as:

• Data: Contact details from inquiries, trade shows, or web forms; preferences and feedback from surveys.

• Purpose: To manage customer relationships, provide support, and tailor content (e.g., recommending CRMs based on your lab’s needs).

• Example: If you inquire about “ICP calibration powders,” we use your contact info to follow up.

1.4 Legal Compliance

We may collect data to comply with US laws, such as:

• Data: Information required by regulatory agencies (e.g., for product safety reporting).

• Purpose: To meet legal obligations or enforce our rights (e.g., addressing copyright issues).

1.5 Marketing and Personalization

We collect data to provide relevant information:

• Data: Email address, browsing behavior, and preferences.

• Purpose: To send promotional emails (with consent) about new CRMs, webinars, or trade shows, and to personalize content based on your interests.

• Example: If you view “Gold Ore Sample” pages, we may email you about related products (if you opted in).

2. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixels, web beacons) to enhance your Website experience.

2.1 Types of Cookies

• Necessary Cookies:

  • Enable core functions (e.g., logging into your Account, adding CRMs to your cart).

  • Cannot be disabled without affecting Website functionality.

  • Basis: Our legitimate interest in providing a secure, functional Website.

• Functional Cookies:

  • Improve usability (e.g., saving your language preference).

  • Enabled with your consent via our cookie banner.

• Targeting Cookies:

  • Track interests to show relevant ads on other sites (e.g., via Google Ads).

  • Enabled with your consent via our cookie banner.

2.2 Managing Cookies

• You can accept or reject Functional and Targeting Cookies via our cookie banner.

• To disable all cookies, adjust your browser settings (see help sections for Chrome, Firefox, Edge, or Safari).

• Note: Disabling Necessary Cookies may prevent the Website from functioning properly.

2.3 Third-Party Advertising

We use third-party services (e.g., Google Ads) to display ads based on your browsing (e.g., showing XRF standards ads after visiting our site). These services may use cookies to track your activity across sites, with your consent.

3. Who We Share Your Information With

We share your personal information only as necessary:

• Service Providers: With companies that support our operations (e.g., payment processors like Stripe, hosting providers, or customer support tools), bound by data protection agreements.

• Legal Requirements: With authorities if required by US law (e.g., for tax reporting) or to protect our rights.

• Business Transfers: If Tailormade Investment LLC dba US Geostandards is sold or merged, your data may be transferred to the new entity.

4. Data Retention

We keep your personal information only as long as needed:

• Account Data: Until you delete your Account or it’s no longer needed for services.

• Purchase Data: As required by tax or legal obligations (e.g., 7 years for IRS compliance).

• Marketing Data: Until you unsubscribe from communications.

• Anonymous Data: Aggregated, non-identifiable data (e.g., site traffic stats) may be kept indefinitely.

If legal proceedings (e.g., a lawsuit) require us to retain data longer, we will comply.

5. Children’s Privacy

We do not knowingly collect personal information from children under 16. If a child submits data (e.g., via a form), parents or guardians should contact us to request deletion.

6. Your Privacy Rights (Including California)

As a US resident, you have rights under federal and state laws, including the California Consumer Privacy Act (CCPA) for California residents:

• Access: Request a copy of the personal information we hold about you.

• Deletion: Request deletion of your data, subject to legal exceptions (e.g., tax records).

• Correction: Request updates to inaccurate or incomplete data.

• Opt-Out of Sale/Sharing: Opt out of the sale or sharing of your data for targeted advertising (e.g., via third-party ad networks).

• Non-Discrimination: We will not discriminate against you for exercising these rights.

• Limit Sensitive Data: In California, you can limit the use of sensitive personal information (e.g., financial details) to what’s necessary for services.

To exercise these rights, contact us at:

• Email: privacy@usgeostandards.com

• Online: usgeostandards.com/contact-us

California Residents:

• We do not sell your personal information for money, but “sale” under CCPA may include sharing data with third-party ad networks (e.g., Google Ads) for targeted ads. You can opt out via our cookie banner or by contacting us.

• We collect categories like identifiers (name, email), commercial information (purchase history), and internet activity (browsing data).

• We disclose these to service providers and ad networks (with consent) for the purposes above.

7. Third-Party Links

Our Website may link to third-party sites (e.g., social media). These sites have their own privacy policies, and we are not responsible for their practices.

8. Security

We use reasonable measures (e.g., encryption, secure servers) to protect your data, but no system is 100% secure. You are responsible for securing your Account credentials.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you via the Website or email (if you have an Account) of significant changes.

10. Contact Us

For questions, requests, or concerns about your privacy, contact:

• Tailormade Investment LLC dba US Geostandards

• Address: 391 Quail Ridge Drive, Hot Springs, Arkansas, 71901

• Email: info@usgeostandards.com

• Phone: +1-501-276-0561

You may also file a complaint with your state’s attorney general or the Federal Trade Commission (FTC) if you believe your rights have been violated.